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Association of British Riding Schools

Britain’s longest-established riding school charity

Founded in 1954, The British Association of Riding Schools, Livery Yards and Equestrian Centres is Britain’s longest-established riding school charity.

Right from the start of our relationship with ABRS+, worked together to completely overhaul the brand & digital presence, to achieve a final web design which is sharp, on brand and user friendly.


Revitalizing a brand

Yello has refreshed the online identity for Britain’s longest-established riding school scheme, the Association of British Riding Schools. The new design revitalises the brand and improves its performance across various channels. This was especially important as consumers continue to transition to mobile, social platforms and digital technologies.

Yello worked closely with the ABRS+ leadership to develop a brand strategy. We refreshed the visual identity to present ABRS+ as both authority and innovator. The refresh brought simplicity and clarity, with an increased emphasis on technical and digital applications in an ever-growing national audience.

Explore ABRS+ Website →

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