01673 838159

1 Hillcrest Park, Caistor,
Lincolnshire LN6 7TG

Carl Russell & Co.

English Gunmaker & Country Clothing Store

Based in the idyllic Stable Yard on the scenic Hatfield House Estate in Hertfordshire, Carl Russell & Co. has established their reputation as one of England’s top gunmakers and country clothing stores.

Carl Russell & Co has a strong commitment to its customers. They needed a website that reflected and highlighted their accomplishments and range of new and used shotguns, rifles and air rifles, country clothing and best leather goods, while also connecting them to new and existing customers.

Yello built Carl Russell & Co an optimised, revitalised e-commerce website with over 2,000 products integrated into their stock management system, starting with a responsive, mobile-friendly website.


Yello team worked on creating a seamless user flow to provide an easy navigation and deeper content engagement.

User experience focused on making moments of conversion as intuitive as possible.

Yello built a new web presence that is modular and easily scalable. This modular system also enabled web development to move in an agile way. The new user experience and visual storytelling enabled customers to easily connect with the brand while enjoying the ease of use for their needs.

Attention To Detail

Yello set out to re-design and structure the website that would capture the spirit of Carl Russell & Co. It beautifully showcases their products, lifestyle imagery and unique services to reproduce the personal feeling of the brand and help convert visitors into customers.

We extended this aesthetic and use of the brand colour palette to the landing page to enable visitors to further explore the brand. The gunroom page incorporates a hover effect animation – a small detail, but attention to detail is critical to how Carl Russell & Co. make their products and we wanted the website to reflect that.

Explore Carl Russell & Co. Website →



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