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National Horseracing College

Apprenticeships & training for the Racing Industry

National Horseracing College provides a responsive centre of training excellence within the north, identifying, encouraging and nurturing talent, particularly within young people.

National Horseracing College is a unique client for Yello, as they are not a typical ecommerce brand. The majority of their sales focus is around learning experiences: they are a unique college that runs in-person and online certification programs, and workshops for everyone from school-leavers to professionals.

Their ‘product offering’ is diverse and price points vary depending on the duration and level of education. Alongside classes, they hold public events and hire out their space for private events, complete with their own resident racehorse trainers!


Yello was approached by the National Horseracing College when they were looking for a comprehensive digital marketing solution.

Alongside a bespoke content management system at allow staff to quickly and easily update website content, investment was required in all key marketing tactics including SEO, organic and paid social media, which made Yello a natural choice as a creative digital agency that offers a full range of digital commerce solutions.

We built a platform for growth, engagement, and lead generation.

During our design process, we thought heavily about website details that would educate, inspire, and motivate learners.

Explore National Horseracing College Website →

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