01673 838159

1 Hillcrest Park, Caistor,
Lincolnshire LN6 7TG


Global Civil & Structural Engineers

Edgy digital design for a smart manufacturing platform

DSED. a powerhouse global platform with a mission to grow structural engineering through technology, approached Yello looking for a sharp redesign of their existing corporate site. By moving away from a traditional corporate feel, Yello was able to create a sophisticated experience that captivates visitors from the get-go and makes it easy for them to find relevant information. The Yello team achieved this by blending powerful visuals, stand-out formatting, and a transformational navigation system to help focus the customer journey while elevating the DSED brand.


Differentiation through dynamic visual storytelling

Our designers explored various options to create a layout that would best reflect DSED’s spirit of robustness and ingenuity, keeping in mind that the experience was to be exceptional but still familiar enough for customers to understand. Through a process of collaboration, we used DSED’s updated branding to create overlapping elements on that page and reorganise content. The result is an experience that is distinctive yet easy to navigate.

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