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Designing for the Web in 2021


Staying in the know of current trends is crucial to maintaining relevance in the digital space.

This year more than ever, web designers and marketing experts are emphasising the importance of efficient user experience. Web design trends will prioritise speed, mobile design, eye-catching elements, and features without losing the balance of reliability. Here are 2021’s web design trends that brands should consider applying in order to improve online engagement and conversion:

Broken Grid Layouts

Broken layout trends include grids used for decades by major newspapers and print materials. Grid layouts are all about alignment and consistency regardless of the kind of content, be it an image, headlines, bodies of text, calls to action, etc.

By effectively combining unusual placements, colour layering, textures, irregular patterns, white space, and creative typography, a website becomes more visually-engaging and memorable to users and potential customers.

Video Backgrounds

Videos convey the message quickly and effectively; in many cases, video content can be more effective than long text content. Video backgrounds are an integral component of web design in 2019, as more and more online users want to gain information almost instantaneously.

Similarly, when a user lands on the site while a video plays in the background, they are more likely to stick around to watch it because videos are more likely to spark interest and grab attention.

It is best to use concise, high-quality videos to communicate your brand message. When paired with elevated web design, video content can be a strong tool in increasing online engagement and conversion.

Black & white

To avoid your website getting dull, add some high-quality black and white photographs or artistic illustrations.


A common approach to improving user retention and attention is to surface motion elements such as videos, transitions, and animations. Micro-animations throughout the site spark interest among users and help guide them in an intuitive, engaging, and elevated way.

Experts say that animations can also enrich overall user experience as visitors navigate a site. Shapes, colors, and micro-animations create a visual hierarchy on a webpage by driving visitors toward conversion points and then rewarding them for converting.

Flat Design

Overwhelmingly crowded website designs are coming to an end in 2020. This year, modern sites are showcasing clean, minimalist, flat designs. Websites characterised by clean spaces, subdued colour schemes, and crisp edges exhibit a more professional and elevated feel compared to other dated styles.

Many visitors prefer this kind of web design since the elements of the pages do not require long load times. This is also ­advantageous to companies aiming to gain online visibility, as major search engines take into account site speed for SEO rankings.

Flat design is all about minimalism and usability. The design aesthetic gets rid of clutter and other unnecessary bulk of words or pictures that make web pages look messy and unprofessional. Despite being minimalist, bright colors and exciting line patterns can be used to make the pages pop and be more pleasing to the eyes.

Digital Relevance

With web trends always evolving, it can be challenging for companies to keep up in the digital landscape. Users expect the brands they know and love to stay relevant and modern at every touchpoint, so it is essential for businesses to stay current in their marketing efforts. With a proper understanding of this year’s web design trends, your company has the tools to position itself above competitors and attract new leads and customers online.

Bold typography

Cursive fonts are hard-to-read and it’s very easy to mix similar-looking letters, so such typography has nothing to do on a fresh, modern website that aims for good UX.

Tip: Large typography is great for captivating your visitors’ attention, but make sure the letters are properly sized on all devices, from desktops to smartphones. One letter taking up the entire smartphone screen is a bad, bad user experience.

Refine your website with Yello

With a wide variety of web design & development services, Yello can help you achieve first-page traffic. Their knowledgeable Web Design team provides monthly reports to help you identify opportunities and potential threats from competitors. Your online presence will remain secure and thriving. Request a quote today to get started!

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