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   6 min read

5 Reasons Why Your Website Must Be Mobile Optimised

Are you considering making your website mobile responsive? I will tell you why there is no debate anymore. You just need to do it.

Let’s start by getting straight to the heart of the issue. One of the most relevant and timeless phrases in the business world…

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change – Charles Darwin

In today’s world, the exponential increase in the use of mobile phones and tablets to consume online data has quite simply transformed the way your website should be designed and built. Developing mobile and tablet responsive websites has now become the industry standard. A well considered website must respond to multiple screen sizes.‍

So, here are 5 reasons why your website must be optimised by mobile devices

  1. Existing Customers:
    Your customers are using mobile phones and tablets right now. As you read this, one of your existing customers is on their phone looking a something they are interested in. This isn’t something that you need to consider doing for the future – that future is already here. I can guarantee you that at least some, if not all, of your customers are using mobile phones to visit websites on a regular basis. If you are not providing a wonderful mobile responsive website experience for them, someone else will.
  2. New Customers:
    Every new potential customer that lands on your current website will automatically expect you to have considered their experience when viewing your website on their mobile device. They are now so used to easy, enjoyable mobile experiences that they expect every business to offer the same level of experience. When you are looking to attract new business through your website, the last thing you want to do is put them off by presenting them with a poor experience on their device. You will likely lose the business if they cant find what they are looking for quickly. The worst thing is, you wont even know they were there.
  3. The Data Says So:
    All statistics and analysis says you should look after and provide for mobile visitors. We regularly review the the traffic statistics from our clients and we have witnessed a seismic shift in the way end users consume online content. 5-6 years ago the data showed us the traffic split was around 80% desktop, 20% mobile devices. Today, this statistic has changed drastically to a point where we see a 50/50 split in desktop and mobile devices. Because of this, back in 2015, Google rolled out a change to the search engine algorithms which now factor in a website’s mobile presence as a ranking signal. This reason alone can justify why responsive design is important!
  4. Future Proofing:
    The new generation is here and they should be considered users of your website. Going forward, all organisations will have to adapt and operate very differently. Generation Y have a different expectation on how they wish to consume information and communicate with organisations. The landscape has changed and continues to do so – we all need to step up our game if we wish to thrive online in the coming years. It’s better to have one single responsive website rather than developing native or hybrid apps.
  5. Your Brand Message:
    It just says something about you when you are prepared to invest in this type of technology. I know from my own experience, I get a gut feel about businesses that invest in their online presence. It’s not just because I understand their value commercially but as a consumer I love it. If I visit a website for the first time and they have built a mobile responsive website, I feel that they care about me and that they value my time and experience enough to give me what I want in a format that makes my life easy. I automatically warm to this company and my relationship with them starts at a place of respect and quality and I haven’t even spoken to them yet. That is value. I cant be the only who thinks this – in fact I know I am not.

It truly is a business necessity to allow visitors on mobile devices to consume your website comfortably. If you do not currently have a mobile responsive website, I would argue that right now, each time someone visits your website on a mobile device, your brand is being damaged. Did you know the number of smartphone users internationally surpassed 2 billion in 2016?

Call us today on 01673 838159 or email hello@yello.uk to find out how Yello can help you.

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