It’s no secret that Search Engine Optimisation, or SEO, is the best way to drive organic traffic to a website. Rather than paying for expensive advertisements, SEO allows developers to attract the attention of customers while also offering information that is relevant to those same customers. This represents a win/win for everybody involved. Learning how to do keyword research for SEO is a huge first step.
Simply put, a keyword is the query a user types into a search engine to find results. For instance, a user who wants to make chocolate chip cookies might search for “chocolate chip cookie recipe” or someone looking for a more responsive internet browser might search for “fastest web browser”.
Of course SEO keyword research tools are a big part of this, but you can also do some preliminary investigation to have a little more direction before turning to a tool. A tip on how to perform keyword research is to be thorough. Try and look at your problem from all angles. Think of what information you want to provide, and imagine the different ways a person looking for that info might go about it. Or hire a professional SEO services company.
When using Google, you’ve probably noticed that before you’ve even finished typing your search, Google autocomplete suggests a relevant search query. On the surface, this feature helps users save time, by offering a guess at what they are trying to look for based on data from previous users who have done similar searches. But since it uses past searches as its basis, it is also a great way to get in the head of potential customers.
Try to guess what information an average customer is looking up, and if google autocomplete offers a variation, take that suggestion into consideration. There are no set rules for how to do keyword research for SEO, but having a game plan helps before turning to SEO keyword research tools. Split Reef can also help you come up with a strategy for targeting the right keywords.
In some instances, Google will take search history into account when serving search results to a customer. For that reason, when using Google to search for keywords, make sure to set the browser to incognito mode. This allows a user to get the most unbiased view of suggestions and search results.
Make a list of what you think are useful search terms. If your search results return competitor sites with similar content to what you hope to provide, you are on the right track. Also make a note of the types of words that show up in competitor results. These can also be useful factors to keep in mind.
Once you have finished this preliminary work, it’s time to turn to an SEO keyword research tool. There are many options at your disposal, such as SEMrush and Ahrefs. However, the best free keyword research tool is probably Google Keyword Planner. As part of Google’s Ads tool suite, this tool gives deeper insight into the types of keywords being used, and how many people search out these keywords in a given period of time.
Google Keyword Planner is easy to use, and frequently updated with new features. It’s one of the best free keyword research tools because it offers robust features for beginners and more experienced users alike. Google keyword planner lets users check search forecasts and historical data to see how certain keyword phrases have performed over time. Users can also create campaigns to group together different search queries.
SEO keyword research tools allow the user to input a number of possible keywords, and then using past data, it will show information like how many people have searched for that term, and possible variations that may perform better.
Finally, when you have found some well-performing keywords to utilise, keep in mind that SEO keyword research tools don’t take into account user search intent. For example, a pest control company doing research for an article about problems caused by mice may find that the phrase “mouse trouble” has significant search value. But typing it into Google may show that the vast majority of those users are looking for information on problems with computer mice.
Keyword Research may take some getting used to before you fully understand it. Yello have experience with how to perform keyword research and other aspects of SEO. Contact our Lincolnshire SEO Company on 01673 838159 or find out more about our SEO services online.
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